Learn How Social Media can help your business survive during covid-19 world pandemic

Communicate | Connect | Care

Keep communicating, Connecting and taking Care of your Customers otherwise someone else will do it.

The Coronavirus pandemic has affected everyone at a personal and professional level. Amidst the lockdown in the country, people are restricted to their homes.

Using social media platforms you can communicate with customers and create awareness even this time of crisis. It doesn’t matter that you are running a small or big business. Social Media is the essential tool for your business making it grow with online audience.

Create Awareness

If you already have accounts then well and good but if not, then create accounts on all social media platforms (Twitter, Facebook, LinkedIn, Instagram, Reddit, Tumblr, Youtube) now.

This will give you visibility; these accounts will acts as an address of your business in online community. Moreover, creating business accounts are free on these platforms, so you don’t have anything to lose.

Plan a strategy for your business or define your goal. Accordingly you can choose which social media channel best fit your business.

Here are few ways to use social media to exchange a few words with customers, whether they might not physically visit at your office or shop but still you can tell your customers about your services or products.

1. Social media profiles on all platforms (Twitter, Facebook, LinkedIn, Instagram, Reddit, Tumblr, Youtube) should be updated. As we all aware about Economy and many small businesses are either partially or completely closed. By the time you should update your social profiles about changes in address or working hours. You can also tell your customers about any new service or product you are offering. For any important update you should pin that post or update for quick reference.

2. Update on daily basis via post or Stories, Go Live. Moreover, other than email, connect with your customers on social media to give them real-time updates on how you are coping through COVID-19. Live Streaming in real time on Facebook or Instagram can help people overcome the sense of isolation. You should do:

• Facebook Messenger – Groups, Individual chats, Facebook Messenger Meeting Room.
• Communicate via creating events, going live by telling them what services or products you have.

3. Create a social media calendar and publish content accordingly. Plan in advance, create your content calendar for upcoming week or month; check for any important day is there. This will keep you ahead of the competitors, No confusion at the last minute. You can maintain consistency by posting regularly. You should also plan for next big stuff post pandemic.

4. Create informative blogs posts or videos and publish on all social media channels. The best way to communicate or share any information to your customers is blogging / vlogging. Start writing articles about the information which might be helpful to your customers. Creating videos nowadays are trendy and everyone prefer watching than reading. Keep checking for the stuff your followers will like, that will work best.

5. Start Building your online community, engage with your customers through asking and answering questions. Provide yours customers a collection of Frequently Asked Questions (FAQs) too. Every business needs a human connection to communicate with customer. So, Talk to them now, asks them about their experiences or answer their questions. Start a conversation, participate, Followers want to see real people behind your social profiles; show them. You might make new connections.

6. Use online Tools for using all social media accounts from one page, best advised for automation and scheduling tools. Posting via these tools can minimize your time while posting on all social media platforms can be cumbersome. Try using any one of these tools:

• Buffer
• Later
• Loomly
• MeetEdgar
• Sprout Social
• Tailwind
• Hootsuite

7. Provide support online to your customers. Solve their queries or problems by connecting them online. Create a brand reputation by responding your customers on time with proper information. Do not delay in responding. Try to track comments, messages, and quickly answer them. Be positive and go out of your way to help your customers.

There’s always a benefit, for any business that is at the edge of losing due to Covid-19, social media will be a lifeline. This is your chance to fight back and get ahead of the pack. In the process, you might just expand your list of followers.