Aahaa! it is the month of love, Christmas and New years are almost behind us and now its valentine’s day.
Have you planned how you can boost your online marketing for Valentine’s day?
Many of us overlook to take advantage of valentine’s day marketing opportunity wherein we can attract new customers, engage existing ones and increase ROI.
Since this is a customer-centric event, so integrating valentine’s day into your digital marketing strategy can help you show your love to your customer, stay connected with them and exploit the holiday for your marketing campaign.
Today Valentine’s day has broadened beyond romantic relationships towards revenue generation. In 2020, shoppers have spent 27.4 billion dollars in US adding a hike of 6.7 billion compared to 2019 which was 20.7 billion dollars.
If you have not planned and still thinking how to unitize this day for business opportunity, here are some digital marketing strategies that can help you catch lovestruck customers and make most out of the day of love.
1. Love is in the web- Redesign your website
A smart way to encourage audience is by giving your website a makeover. You can alert the customers about the promotional offers by adapting creative ads & images and enhance the marketing of your product. You will notice an increase in site visitors and will receive the love through increase in traffic as traffic matters a lot.
2. Creating themed landing page
A themed landing page dedicated to valentine’s day is effective in grouping together your valentine deals, products, or events. As the holiday gears towards people buying gifts for loved ones many retail brand curate products for user group.
Whether you are offering spa treatments, promoting meals at your restaurant, or selling gifts, broadcast it on your website as much as possible. Your landing page or microsite should be advertised on your webpage and social media channel to offer during the run-up to this big day.
3. Social media – Spread Love Online
Everyone has stories about valentine’s day, so best way to engage your customer is to ask them to share it to get some interaction building. These responses you get are perfect for creating content for blogs or email newsletters.
Look at what kind of post your followers react to the most and consider pairing multiple elements to create ideal campaign. Never forget to choose right hashtags and good content through videos or graphics as it can turn on your customers and add to brand value.
It is always better to go for one or two strategic touchpoints on valentine’s day than many so that the Brand is memorable to end customer.
4. Love is in the Inbox – Email Marketing
Nearly 80% of small and midsize business rely on email marketing for retention campaign and 81% use it for user acquisition. Your email marketing should be light-hearted & fun whilst promoting offers to right people. You can write funny poem or love letter or design a fun play of traditional valentines as extra touchpoint with your customer this month. Analyse response you get to find which landing page people are more prone to and maximize on these offers as the day arrives.
5. SEO is essential – Get Love with every Click
Make sure that you are on the first page of search engine as less than 6% users go to the second page of search results.
So, keep thinking and planning about seasonal SEO whether It is Christmas or valentine’s day as gifts senders mostly rely on search engines for perfect gift and ideas.
6. Flash Sales – receive love from buyers!
Show your love by offering good deals to your customers. Create a campaign that aligns with the sentiments of valentine’s day as they are more likely to produce results & display it on your social media channels, landing pages on website, email campaign and paid advertising. Marketers should define the type of discount, giveaway & promotional deals that will drive install engagements and ROI.
7. Guerrilla Marketing – spread love in a big way!
Guerrilla Marketing can help you earn tons of positive publicity and it does not take long to execute. On the simpler end of the spectrum, Doritos sold custom chips bouquets to their biggest fans.
They captured those moments on video to share in other media. This resulted in positive return on investment that was twofold, they quickly sold all Doritos bouquets and earned publicity on major news outlets.
No matter it is conservative or outrageous, a guerrilla marketing stunt might be what you need this valentine.
Conclusion
Consistency is key to creating the brand image around your promotions, so discuss the design and tone around your valentines marketing campaign right now.
From redesigning your website to getting noticed on social media we can help you grow your digital footprints and ensure your digital presence attracts prospects, deliver sales, and ultimately increase business.
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