“The Earlier the Better.”

As the holiday season rolls around, many companies take this prospect to up their marketing game with digital world. The power of the holiday shopping season is perceived throughout the sphere.

Shoppers across the globe come to embrace the few months of holiday shopping. Festive and fun marketing strategies always magnetize new leads and retain the interest of continuing customers.

The smaller the easier to clutch the attention.

Last chance to win

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Gift card etc.

We all know that the holiday season is a perfect time to connect with your customers in a merry way and to show your clients that you care, you love and it’s the time when you can sink your teeth into a meaty marketing campaign and captures people when they’re all set to purchase gifts and ready for a warm welcome of festivity.

1. Time Flies Fast, be the Pilot:

Start your holiday marketing early, right after Halloween. Plan a 15 days of Christmas countdown calendar with daily promotional offers, discounts and giveaways for everyone. When the people know that each offer only stands for one day or few hours, they act promptly.

2. Stay Safe:

Provide customers risk-free deals and sales by offering a guarantee. Online Shopping always carries an element of risk for customer hence it becomes essential to build trust  by offering satisfaction guarantees. By offering money-back, lifetime, or best price deal, you exhibit assurance in the quality of your products.

3. Be Personalized:

Ecommerce Businesses must have a guide on their website for holiday gifts and have different categories like gifts for her/him. We all know the power of personalization in marketing and acknowledging our customer’s call and interest, hence providing a tailored product recommendation, takes it to the next level.
What to get for my Mom who is a librarian. Sound strange but few sites are suggesting.

4. Time to Rock:

Hold a live holiday party for your customers. Create holiday-themed information for your audience, like having cooking tutorials by a restaurant, good books by professionals,
Photography tips during holidays and packages and plan for kids and Granny too.  Offer holiday
centered tutorials.

5. Productive Marketing:

Have a holiday themed email template. Spice up your email newsletter, special promos, social media, and website with holiday flair – modify your graphics with attractive colours of season.

6. Skillful Sailing:

Run a free shipping (or free gift with purchase) special offer free or low-cost shipping during the holiday season. Believe me that is going to give a kick to your credibility.

7. Add Flare & Glare:

Do a facelift of websites and social media with Holiday banners and colorful posts. Take Advantage of Interactive Content. It is said a diamond is forever, but unfortunately, the
same can’t be said about a website.

Even we notice, just to grab your attention Big Bazar keeps on relocating the products in same store. Today, your company doesn’t just need a website. It needs a well-designed, easily navigable, engaging website .Use bullets, collect survey or grip their attention through buzz feed or emoji.

8. Offer a Post-holiday Sale:

Sinking in holidays is a great idea but don’t allow your business to go down even after holidays, show your love post holidays too, with few offers.

9. Sparkle the festivity:

Create a Christmas landing page where you can point visitors to gift ideas or holiday discounts. One of the brand had a Christmas tree. They kept gifts under the tree and told people to guess the gift with first letter given and fascinated the shoppers – fun competitions catch the attention quickly.

10. Set a Benchmark:

Create FB Ads and Google Ads Campaigns: The closer we get to the holidays, the social media gets packed with promos and sales.  Start yours sooner with limited text and highlighting the discounts and offers in bold.

11. Be a “last minute” Hero:

When everyone is in hurry to select best. What can you offer as a “last minute” gift idea” with express overnight shipping?  Offer for your last minute local community, Limited time sales, countdown offers, last minute gifts ideas.

12. Jump in Now and get Going:

Add some urgency or scarcity to your offers with limited numbers or limited time.  Add fun countdown timers set to what the last possible moment before gift-giving.

13. Follow-up with the Past Customers:

Even if you haven’t done follow-up in the past, now is the time to serve your customers and help them identify and maximize their expediency this holiday, selling season.  You can save their time, effort, and a trip to the store.

14. Time to become Spotlight:

Festive Contest to encourage engagement as everyone go for a shopping spree, adds a holiday cheer .Effective campaigns and contest help you to connect with your target audience. Using music, text, and visuals brands can tell impactful and memorable stories in just a minute or organize a contest live.

Sitting on branded café, I noticed, they offered me one cup free with 2 cup of coffee and I visited again. This a small deal but tempting when offer is big.

It only takes preparation, planning, goal setting, and efforts. The result is stronger lead generation, a faster sales series and more returns. And that really does ROCK!