“Success is not final; failure is not fatal: it is the courage to continue that counts.” – Winston Churchill

Owing a business is usually painful!

According to US bureau of labor statistics 20% of the business fails by the end of their first year. With such survival rates it is obvious why some business face trepidation in first few years. Generally, Business pains fall around revenue, customers, employees, product & investment capital. It can be tempting sometimes to just ignore these problems, or put them off until later, but this will slow down business expansion. Let’s identify and address the pain points of any business.

So, it is significant to identify your business pain by asking questions like,

• What challenge are you currently facing?
• What has prevented you from relieving the pain?
• Why are you loosing deal and customers churning?

Once you have identified the pains, you need to figure out the solutions and reframe your business strategy. After all pain is the motivator for action. Here are the challenges every business face, along with some tactical advices to resolve them.

1. Finding Customers

Even big brands like Apple, Toyota, and McDonald work hard every single day to find new customers. To find a customer, you need to understand who your target customer is and then choose the channel to focus on and allocate resources accordingly.

Craft your buyer persona and find what they do and where they spend time online. After you have the Buyer persona you can start creating content and present it to the ideal customers over their preferable online platform. Armed with right digital tool, you can reach out your clients and establish great customer relationship.

2. Increasing Brand Awareness

If you are not known to your customers, they will not buy from you. You may think how some business grow so quickly. Well, there are strategies for spreading the word about brand and building reputation, follow them right away. Maximize your public relations with inbound marketing and social media.

Co-marketing is another fantastic way that can help you gain new contacts and create brand promoters outside your circle. Not to forget blogging is upcoming digital strategy that can release this pain of growing brand awareness, establish your name in the industry and increase traffic to your website as well.

3. Building Audience Database – Email list

The average marketing database degrades by 22.5% every year as it is hard to build email list. Buying an email list is never good idea, instead build opt-in email list. This can be achieved by form builder, creating great blog, asking people to subscribe, which not only will increase your online presence but create revivalist from your content.

4. Lead generation

Growing your email list not always grow your lead generation. Successful lead generation is important marketing objective. Now, how you can attain it, the answer is optimizing your existing website for conversions. It can help you turn your prospects into customers. So, check today is your website creating wow to the visitor or do you have lead generation CTA on your blogs? All You need to implement robust marketing tools for lead generation.

5. Delighting customers

Achieving customer delight, making them buy from you again, write testimonials and refer you is challenge. As customers are promoters of your business, work on to surpass their expectation and deliver unmatched service. Through digital marketing strategies and building your digital presence you can deliver those expectations and turn them into raving fans.

6. Marketing & Advertising

Marketing in general is big challenge and finding right way to market your product is big task. With digitization becoming popular it is essential to get your website professionally designed, optimized together with implementation of social media marketing and email marketing. These simple inbound marketing methods are highly effective for converting customers, so do not overlook it. Hire a marketing agency to implement these strategies for you at reasonable budget.

Conclusion

So that’s quick list of pain points for businesses. If your business is struggling with any of these pain points, we will tackle them up for you and improve your revenue as well as profits with innovative digital marketing strategies.